Hello!
I'm Prerita.
Product Designer & Creative Thinker — Crafting intuitive, human-centered experiences
Let's talkFeatured work
Fitpass: Partner App Redesign
Rebuilding the operations console for India's largest fitness network
Abhiloans: Onboarding Redesign
Streamlining the path from sign-up to first loan for 500K+ users
Ema: Persona & Chatbot Builder
Making enterprise AI agent creation intuitive for non-technical users
Writing & ideas
- Hatch Conference 2023
A few notes from the Design Conference in Berlin
- 10kdesigners Masterclass
My experience at the UX/UI design cohort
- UX Research Case Study
Research on India's most popular programming community
- Event Landing Page
Designing an event landing page: a case study
- Fitness App Research
Creating a survey and user interview for a fitness app
Outside work
Mentoring at 10kdesigners
Giving back to the place that shaped me
I was part of Cohort 4 at 10kdesigners, where I deep-dived into the world of product design. Since graduating from 10K, I’ve been mentoring new designers—sharing what I’ve learned, jamming on projects, and helping them find their footing.
Travelling to new places and meeting people
Design takes a seat, curiosity takes the wheel
I love exploring new places and meeting folks from different walks of life. Travel helps me stay curious, notice the little things, and bring fresh perspectives.
Tinkering with tiny projects
I try and I sometimes glue my fingers together
From a travel calendar that doubles as postcard, to crocheting fingerless gloves (because ten fingers is too many)—I love picking up random skills and turning them into little side projects. Nothing is too small to make or too weird to try.
Teams I have worked with
- Toppr
- Byju's
- EMA
- 10kdesigners
- AbhiLoans
- zkAGI
- FitPass
- Epic